Many forms and surveys rely on email to reach their audiences. Lead generation forms collect information from potential customers and typically an email follows. That email contains more links to order forms, follow-up information, or surveys. Form owners who rely on email views and clicks use these techniques to improve email response rates:
Lead generation forms are a specific kind of form that puts potential customers in the sales funnel. Examples include contact forms, surveys, event sign-up forms, and contest forms. Many organizations rely on forms and surveys to attract customers and organize their information. Here are 4 essentials for making lead gen forms work as best as they can:
We previously wrote about sending an email containing Pre-populate links to forms as an easy technique for repeat orders. The Pre-populate links can contain the specific user’s information that pre-fills the basic info. The same techniques can apply to a landing page index form that directs users to other forms based on form answers.
This idea allows form owners to create a form to act as a ‘home page’ with choices for visitors to select as the next step. Choosing the next form and clicking the submit button forwards the visitor to the correct next form. Extra content can pass through the Pre-populate link, too.
Formsite’s Workflow feature lets form owners connect forms and pass information between them. This allows for creating a chain of forms with persistent information. Passing answers to previous questions enables common workflows like:
Form owners can build these common workflows using the built-in Workflow tools. Not all cases need the Workflow feature, though, and some can do most of the same using other Formsite features.
Forms for events are essential at all stages. Examples include event registrations, sample requests, follow-up requests, and post-show surveys. A commonality across all successful event forms is being clear and easy to use.
Events of all kinds share common form needs, like what information to collect and how to grab a visitor’s attention. Those combined attributes make up the concept of ‘engagement’. Making an engaging event form doesn’t have to be rocket science.
Save & Return offers form visitors the ability to log in and save progress of their form, then return in the future. Starting a form before logging in, however, used to mean that the form had to restart after login. To save their answers, form visitors needed to log in first.
That has changed. Formsite’s Save & Return now allows form visitors to save their progress at any point in the form completion process.
Formsite forms have gotten a style update! Radio buttons and checkboxes now use custom vector images instead of the browser’s built-in input styles. These new input styles allow us to display a consistent appearance across all system and browser types. Also, mobile and other touch-enabled devices can scale the display to see sharp inputs at all sizes.
Making new forms can cause anxiety for some new form builders who wonder if they’re making the best form possible. The right questions, the right fonts, the right colors — all can affect the success of the survey or number of submissions. A/B testing lets form owners track the success of changes to the form or survey.
A/B testing means having two or more versions of the form with small differences intended to affect the completion rate. Examples of tests for form differences include: