Improve Email Response Rates with These 3 Tips

Many forms and surveys rely on email to reach their audiences. Lead generation forms collect information from potential customers and typically an email follows. That email contains more links to order forms, follow-up information, or surveys. Form owners who rely on email views and clicks use these techniques to improve email response rates:

  1. Focus the email topic
  2. Maintain the email list
  3. Be clear about privacy
Formsite improve email response
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4 Rules for Maximizing Lead Generation Form Results

Lead generation forms are a specific kind of form that puts potential customers in the sales funnel. Examples include contact forms, surveys, event sign-up forms, and contest forms. Many organizations rely on forms and surveys to attract customers and organize their information. Here are 4 essentials for making lead gen forms work as best as they can:

  • Keep it short
  • Be specific
  • Allow opt-in and out
  • Focus on privacy
Formsite lead generation example
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Create a Landing Page Index to Link to Other Forms

Formsite landing page index example

We previously wrote about sending an email containing Pre-populate links to forms as an easy technique for repeat orders. The Pre-populate links can contain the specific user’s information that pre-fills the basic info. The same techniques can apply to a landing page index form that directs users to other forms based on form answers.

This idea allows form owners to create a form to act as a ‘home page’ with choices for visitors to select as the next step. Choosing the next form and clicking the submit button forwards the visitor to the correct next form. Extra content can pass through the Pre-populate link, too.

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Common Workflows and 3 Workflow Alternatives

Formsite common Workflows

Formsite’s Workflow feature lets form owners connect forms and pass information between them. This allows for creating a chain of forms with persistent information. Passing answers to previous questions enables common workflows like:

  • Approvals
  • Repeat orders
  • Updating information

Form owners can build these common workflows using the built-in Workflow tools. Not all cases need the Workflow feature, though, and some can do most of the same using other Formsite features.

Read more about common workflow uses and alternatives ›

Collect Results: Form Submissions and How To Get Them

Formsite forms collect form submissions and saves them as results. Each new submission creates a new result row in the Results Table. To collect results, form visitors view and complete the form.

Formsite collect results

Getting visitors to the form requires either embedding the form on a site or displaying the form’s link where visitors can see it.

Some ways of getting form results include:

  • Sending the form link to an email list
  • Posting the form link on an article or social media post
  • Use the form’s QR code on printed material
  • Display the URL provided by a URL-shortening service
Continue reading about collecting results ›

Event Forms: Tips and Ideas to Increase Engagement

Forms for events are essential at all stages. Examples include event registrations, sample requests, follow-up requests, and post-show surveys. A commonality across all successful event forms is being clear and easy to use.

Formsite event forms

Events of all kinds share common form needs, like what information to collect and how to grab a visitor’s attention. Those combined attributes make up the concept of ‘engagement’. Making an engaging event form doesn’t have to be rocket science.

Read more about tips for increasing event results › //

Save Progress During Form Completion – Feature Update

Save & Return offers form visitors the ability to log in and save progress of their form, then return in the future. Starting a form before logging in, however, used to mean that the form had to restart after login. To save their answers, form visitors needed to log in first.

Formsite save progress

That has changed. Formsite’s Save & Return now allows form visitors to save their progress at any point in the form completion process.

See what has changed and how it works › //

A/B Testing Surveys, Order Forms & Landing Pages

Making new forms can cause anxiety for some new form builders who wonder if they’re making the best form possible. The right questions, the right fonts, the right colors — all can affect the success of the survey or number of submissions. A/B testing lets form owners track the success of changes to the form or survey.

Formsite A/B Testing

A/B testing means having two or more versions of the form with small differences intended to affect the completion rate. Examples of tests for form differences include:

  • Headline changes
  • Number of items per page
  • Required personal information
  • Images and creative layout
  • Fonts, field size, button color, etc.
See more about A/B testing online forms ›